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D2C ACCELERATION SOFTWARE

Acquire the customers you deserve
Engineer the customer journey, from first touch to
For direct-to-consumer brands and their customers
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Framing the Solution

Two clients rarely require the same solution. When they do, we build a software product. When they have unique requirements, our custom design and build services meet and exceed their expectations.

Software-as-a-Service Products

Software Products

Smart Theme

Smart Theme is a Shopify theme that comes with eCommerce storefront best practices, including features that are otherwise only available through third party applications. When you install Smart Theme on your storefront you will be able to delete many of the third party applications currently slowing down your theme.

Smart Theme will drive higher conversion rates, higher average order value, more meaningful engagement, and increased revenue on your eCommerce storefront. Installation does not require downtime.

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Smart Page

Smart Page is a micro-headless landing page builder specifically designed for top of funnel growth marketing traffic.

It provides a shop-able landing page experience with sub 100 millisecond page load times. Every Smart Page scores a 95 or above on Google's Page Speed Insights test.

Our micro-headless architecture is leveraged in addition to your standard storefront, so no disruption occurs.

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Case Studies

We Drive ROI
August 2020 – Present

A Study in Order

FWL has grown a healthtech startup from one location to forty in less than 6 months.

August 2020 – Present

A Study in Endurance

FWL designed and developed the digital experience for X2 Performance. The brand is owned by basketball legend Kawhi Leonard and backed by a top private equity firm with over $20 billion in equity capital.

February 2021 – Present

A Study in Hierarchy

FWL restructured paid search efforts for a major private equity firm across clinic locations, resulting in a 52% increase in conversions and a 27% decrease in cost-per-acquisition.

August 2020 – Present

A Study in Order

FWL has grown a healthtech startup from one location to forty in less than 6 months.

August 2020 – Present

A Study in Endurance

FWL designed and developed the digital experience for X2 Performance. The brand is owned by basketball legend Kawhi Leonard and backed by a top private equity firm with over $20 billion in equity capital.

February 2021 – Present

A Study in Hierarchy

FWL restructured paid search efforts for a major private equity firm across clinic locations, resulting in a 52% increase in conversions and a 27% decrease in cost-per-acquisition.

What we do

Design & Build Services

Fast, High-Converting Landing Pages

We use a combination of proprietary technology and cutting edge 3rd party tools to create high-converting landing pages. Functionality includes split testing and blazing fast speed.

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eCommerce Storefronts

We design and build eCommerce storefronts for product portfolios of any size, from single to hundreds of SKUs.

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selected works

Our Projects

Dirty Labs

eCommerce Storefronts

Dirty Labs is the only "eco-friendly" laundry detergent that stains are scared of. Biodegradable Septic Safe. EPA Partner of the Year. USDA Certified Biobased.

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ALLPOST

X2 Performance

eCommerce Storefronts
High-Converting Landing Pages

Energy drink brand backed by Kawhi Leonard.

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ALLPOST

Everyday Dose

High-Converting Landing Pages
eCommerce Storefronts

America runs on stimulants, just not the right ones. Everyday Dose is an alternative to stimulants and highly-caffeinated drinks.

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ALLPOST

Frame Build

Branded Websites
eCommerce Storefronts
High-Converting Landing Pages

The fastest personal website builder on the market.

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ALLPOST

Paddywax

eCommerce Storefronts
High-Converting Landing Pages

Every product Paddywax makes is designed and sourced with intentionality. From the textures and shapes of vessels to pairing unique fragrances together, there is something beautifully compelling in each of their creations.

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BRU

eCommerce Storefronts

Cheers to better beer.

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Chitta Latte

eCommerce Storefronts

Coffee, improved.

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KV Catalyst

Branded Websites

Catalyzing companies that are building the Hydrogen Economy.

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AER Capital

Branded Websites

Investing in consumer-facing technology.

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testimonials

What Clients Say

"I could not recommend Kieran and his team enough. Kieran is incredibly detail-orientated, diligent, and does not flinch at problems when they present themselves. He is one of the most switched on and productive people I have met in a very long time.”

David Lindeque
Orbit Partners

“The Framework Labs team has been invaluable to our growth. Their work is consistent, they have our best interests in mind, and they’re always thinking ahead to the next phase.”

Chad Cunningham
X2 Performance

Marketing Strategy & Implementation

  • Built and led the marketing organization, a 6-person team
  • Managed > $3M in spend to drive > $15M in revenue to-date.

Product Management & Engineering

  • Define the vision across multiple products and work with an 11-person engineering team to deliver.
  • Manage the product development process to achieve > 500k bookings and > 300k patients to-date.

User Experience Design & Web Development

  • FWL developed and engineered the online experience for X2 Performance. The brand is owned by basketball legend Kawhi Leonard and backed by a top private equity firm with over $20 billion in equity capital.
  • The site has over 200,000 users annually.
  • Our user experience designs resulted in a greater than 20% increase in post-click conversion rate.

Marketing Strategy & Implementation

  • This Private Equity firm required optimization of existing ad campaigns. We named their case study, 'A Study In Hierarchy' because their legacy ad campaigns employed a common anti-pattern in location-based campaign hierarchy.
  • We restructured their campaign hierarchy to achieve 52% increase in conversions and a 27% decrease in cost-per-acquisition. We pulled these metrics from the 5-month period prior to restructuring versus the 5-month period post restructuring.

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